Having only a website isn’t enough anymore.
It is your web presence in general that can give your business the edge and show your savvy. Social media has indeed transformed the way people communicate to such an extent that it has become a discipline in its own right: “Socialnomics” is the term for this revolutionary movement coined by Erik Qualman, who has written a book with the same title.
A new social media research report by Universal McCann provides ample evidence of this universal trend:
< 73% of online users read a blog. – What are they reading about your business?
< 57% join social networks. – Is your business represented on these networks?
< On average there are 3 000 000 tweets on Twitter every day. – What are they saying about your business?
< 83% has viewed a video online. – Is there any footage of your business?
< Facebook has 400 million private users and 300 million business users. – Do you have a Facebook business profile?
Do you still need to be convinced of the potential power and relevancy of social media for your business?